Zeo debuts sleep-coach product
After six years of research, Zeo Inc. said that it has just unveiled its first consumer product - the $399 Zeo Personal Sleep Coach.
Available for purchase at the company's website, the product helps consumers measure and manage their sleep quality as they seek to achieve a better night's rest, said the Newton-based company, whose mantra is, "The more you know, the better you sleep."
"Zeo is a four-part system that consists of the lightweight Zeo Headband, the Zeo Bedside Display, an interactive Web site at www.myZeo.com, and the 7 Step Sleep Fitness Program," the company said in a press release. "Zeo's soft and lightweight headband uses patent-pending SoftWave sensor technology to accurately track individual sleep patterns. Throughout the night in real time, the headband sends personal sleep information wirelessly to the Zeo Bedside Display, which resembles a high-tech alarm clock."
The release added: "In the morning, users view a sleep graph showing their personal sleep data, including total time slept, the amount of time it took to fall asleep, the time awake in the middle of the night, and the total amount of REM, Light, and Deep sleep. All of these elements are used to create a personal sleep score called a ZQ, which ranges from 0-120 or more."
As for 7 Step Sleep Fitness Program, Zeo describes it as "a comprehensive sleep coaching program, tailored to the consumers' goals, sleep data, and lifestyle. Zeo users in the program receive personalized action plans by e-mail with goal-oriented assignments to gently guide users to adjust their lifestyles and help them to achieve a better night's sleep."
The $399 price for the Zeo Personal Sleep Coach includes six months of "personalized online coaching," the company said, and consumers can purchase additional six-month installments of sleep coaching for $99.
According to company boilerplate, Zeo was started by a group of sleep-deprived students at Brown University in 2003.
The company was originally known as Axon Labs as it studied sleep education and developed motivational sleep coaching technology. Earlier this year, it disclosed that it had changed its name to Zeo as it was gearing up for the launch of its first product. At that time, the company said it had raised $14 million in financing.
The images that appear with this post were included in the company's press release.
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