Tony denim store is set to open on Newbury St.
More trendy LA jean styles may be heading the Hub's way, what with plans by a chain called 7 For All Mankind LLC to open a temporary store on Boston's Newbury Street later this month.
The 2,000-square-foot Newbury Street store, now set to open Aug. 14, will be called the "WASH HOUSE," and it is designed to "feature an edited assortment of sportswear and denim for both men and women and will remain open for six months," the chain said.
While 7 For All Mankind merchandise is available at some luxury retailers, the WASH HOUSE at 160 Newbury St. will be the brand's first shop in Boston, the chain said.
The WASH HOUSE will augment the chain's 18 permanent stores around the country.
The chain's press release included a statement from Aaron Battista, the chain's vice president of retail. (Be advised, "pop-up shop" is chain lingo for a temporary store.)
“We are so excited to launch our new 'WASH HOUSE' pop-up shop concept on Boston’s most fashionable street," Battista said. "The 'WASH HOUSE' allows us to showcase the very best of what we can do – with a full array of washes and fits – in a fun, new shopping environment. The pop-up-shop is a great way to get the feel of a new market before opening a permanent store.”
The 7 For All Mankind chain is a wholly-owned subsidiary of VF Corp., a North Carolina-based company that designs, manufactures, and markets branded apparel and other products.
The images that appear with this post were either provided by the chain or taken from the chain's website.
The photo at right shows the chain's Josefina jean in Vintage California wash, which is "exceptionally distressed and features extra washing, nicking, and grinding - all done by hand in Los Angeles - to add visual wear-and-tear and authentic, worn-in feel," a chain spokesman noted in an e-mail.