Eastern Bank kicks off ad campaign
Eastern Bank said it has unveiled a new advertising campaign that aims to increase brand awareness and differentiate itself from rivals by showing the importance of teamwork and how it benefits its customers.
The campaign uses a football theme in a 12-week marketing push that will feature a television commercial, radio commercials, highway billboards, online advertising, and newspaper ads; the campaign was developed with the bank’s advertising agency, Conover Tuttle Pace of Boston, Eastern Bank said in a press release.
The campaign includes a 30-second television ad that features Everett High School, which won a contest to appear in the commercial.
Founded in 1818 and based in Boston, Eastern Bank is a mutually owned bank with almost $7 billion in assets and more than 80 branches serving communities from the Merrimack Valley to Cape Cod.
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