Hill Holliday integrates production capabilities

(A Dunkin' Donuts ad from Hill Holliday taken from the agency's website.)

By Chris Reidy, Globe Staff

Hill Holliday, the Boston ad agency that has created marketing campaigns for the likes of the Museum of Fine Arts and Dunkin' Donuts, said that it will integrate its production capabilities for broadcast, print, and digital into one unit at the agency.

To lead this effort, Hill Holliday has appointed Eve Asbury (right) as executive vice president, director of integrated production and technology. Asbury will oversee broadcast production, print production, interactive production, interactive technology, and the agency's integrated studio and will report directly to agency president Karen Kaplan, Hill Holliday said in a press release.

The integration will "amplify the power of our work for clients," Asbury said in a statement,

The Integrated Production and Technology Group will be made up of more than 70 people across the agency network, Hill Holliday said.