Top my naked pizza with alligator sausage, Mr. Kraft
The Kraft Group, the Foxborough company whose portfolio of holdings includes the New England Patriots, said it has invested in a New Orleans-based restaurant chain that is promoting a healthful pizza concept.
The chain's name is NAKEDpizza, and its customers can enjoy their pizza with such toppings as skim milk mozzarella and alligator sausage, according to the chain's online menu.
"NAKEDpizza has become a phenomenon, attracting interest from around the world for its radical approach to the quick-service food industry," the Kraft Group said in a press release. "The company’s mission is to make an unhealthy and popular fast food healthy, raising consciousness about nutrition, health and the food supply, as well as the social impact and obligations of modern business."
The release included a statement from Kraft Group president Jonathan Kraft, who said, “NAKEDpizza has been innovative both in the development of a unique product, for which there is a growing demand, and in their use of non-traditional methods to build a strong, unique brand.”
The photo at left, taken by Globe staffer David L. Ryan, shows Robert K. Kraft, founder, chairman, and chief executive of the Kraft Group.
The press release did not reference the size of the Kraft Group's investment, but noted that Mark Cuban, the owner of the Dallas Mavericks and the founder of broadcast.com and HDnet, has also backed the restaurant chain.
According to the press release, NAKEDpizza's product features a proprietary 12-grain pizza crust fortified with probiotics and prebiotics.
And you'll need a 12-grain crust to hold up to the Creole Cajun Throwdown, a pizza that features such toppings alligator sausage, shrimp, and chicken, NAKEDpizza's online menu says.
Sounds like the perfect apres-game snack for a Patriots' lineman.