Mass. launches worker-retention marketing effort

By Casey Ross, Globe Staff

Governor Deval L. Patrick's administration today is launching a Web-based marketing campaign to help retain workers and showcase opportunities for business expansion in Massachusetts.

The campaign, which will use the slogan "It's All Here," will feature a new website, www.massitsallhere.com, that will provide information on unique places to work and visit as well as programs to help grow businesses and create jobs in the state.

It will be funded through a public-private partnership between the state's Department of Business Development and several business groups, including MassEcon, a quasi-public industry association, MassDevelopment, and the Massachusetts International Trade Council.

The website will highlight specific focus areas throughout the year to connect people with resources on job openings, entrepreneurship opportunities, global leadership programs and other topics. Dozens of industry groups and business associations across the state have adopted the "It's All Here" slogan and will link to the website to provide information to consumers.