Revelers rev up for National Coffee Day

No doubt java buffs have tomorrow - National Coffee Day - circled on their calendars.

McDonald's is already in the celebratory mode. At participating locations in Eastern Massachusetts, New Hampshire, and Rhode Island, folks can get a free hot cup of Newman's Own Organics all day through the end of the month, and plans call for Nell Newman, president of Newman’s Own Organics: The Second Generation and daughter of actors Paul Newman and Joanne Woodward, to visit the McDonald’s in South Attleboro at 444 Washington St. tomorrow between 10 a.m. and 11:00 a.m., said Bishoff Communications, the Boston public relations firm for a McDonald's cooperative of local franchisees

McDonald's isn't the only way caught up in National Coffee Day hoopla. At Filterfresh Coffee Service Inc., a Westwood company that provides coffee service to offices and business, a competition is brewing. Coffee has long moved authors to amp up their action verbs, and so Filterfresh is urging aspiring literary types to fully caffeinate their prose and pen an ode to joe.

The company's creative writing contest invites folks to "write a tribute to the celebrated beverage, explaining why 'Coffee is the Greatest Beverage of All Time!'" Filterfresh said in a press release. Submissions are due by Oct. 31, and more information on the contest can be found at www.filterfresh.com/blog, the release added. The winning entry will be selected by a panel of judges in November and announced on the company's website on Nov. 30.

Along with possibly enduring fame, the winner will be awarded a home brewer and coffee, the company said.

"Poems, limericks, fairy tales - we'll take them all," company spokeswoman Kim Kelley said.

File photos of coffee beans: iStockphoto. (Globe Staff)