Celtics get ready to break new marketing campaign

The Boston Celtics are gearing up for a new basketball season, and a new TV ad and marketing campaign for the team is also ready to go.

"The campaign, themed 'Reloaded' will launch, beginning with a TV spot airing on Comcast," the team's ad agency, Allen & Gerritsen, said in a press release. "The spot features an intense beat that builds as images and words reflecting the Celtics' desire and focus flash by. The energetic spot ends with a Celtics team chant led by captain Paul Pierce."

The campaign will incorporate the 'Reloaded' theme in TV, radio, digital, print, and out-of- home executions as well as in-game activities, Watertown-based Allen & Gerritsen said.

The video of the Celtics TV ad that appears with this post was provided by Allen & Gerritsen. (Globe Staff)