Holland-Mark gets assignment from Myca Health

Boston ad agency Holland-Mark said it has been hired by Myca Health of Canada to launch its primary-care practice model in the United States.

The model is called "Hello Health," and Holland-Mark described it as a "customizable Web-based platform that simplifies and streamlines the engagement between health care providers and patients."

Scheduled to launch in January, Hello Health will include a "full mix of offline and online media to reach both primary care doctors and their patients," the release said. "Using MycaHub technology, a Hello Health empowered practice integrates an electronic medical record, a comprehensive administrative system with integral scheduling and diagnostic tools, and the ability for doctors to communicate with their patients and each other through multiple channels, from e-mail and instant messaging to video."

The press release did not reference any financial details of the relationship between Myca Health and Holland-Mark. (Globe Staff)