John Hancock launches a new round of ads

John Hancock Financial Services said it has launched the latest installment in its advertising campaign titled "Cursor."

"Titled 'When We,' the new television, print, and online ad features an online conversation between friends in which they recall a time when they were able to think about retirement as a concrete point in the future," Hancock said in a press release. "However, in the wake of the market volatility of the past two years, they now wonder whether they will be able to retire at all. One of the friends asks how they can move away from asking 'Will We' retire and get back to asking 'When We' retire."

The ad's viewers are then encouraged to visit the new www.findtheanswers.com micro-site, which features third-party content providing answers to frequently asked financial questions, Hancock said. Questions include, "How far has my finish line been pushed out by the recession?"

The campaign was created by Hancock's long-time ad agency, Hill Holliday of Boston.

John Hancock is a unit of Manulife Financial Corp., a large financial services company headquartered in Toronto. (Globe Staff)