Mullen wins Hoodoo Spirits account

Mullen, the Boston ad agency, said it has been selected to be the agency of record for Hoodoo Spirits, a Tennessee-based company developing a line of premium spirits.

Mullen said it won the business after an ad agency review and added that it will provide advertising creative, digital, media, analytics, PR, product design, and naming services to its new client.

"Mullen will now be involved from the early planning stages of construction to in-market launch planning and future new product development." the agency's press release said.

The release noted that Mullen has a history of launching and building entrepreneurial brands, including Smartfood, Inc. magazine, Monster.com, and LendingTree. (Globe Staff)