British chocolatier will open Chestnut Hill boutique

(File photo of Newbury St. Hotel Chocolat: Suzanne Kreiter/Globe Staff)

Not content to sell sweets just on Newbury Street, Hotel Chocolat says it will open a second US location at the Mall in Chestnut Hill later this month.

The boutique retailer describes itself as a British luxury chocolatier, and it offers a pronunciation guide to the customers of its gourmet chocolate gifts and personal indulgences. It's "Hotel shok-o-La" for Henry Higgins types who demand perfect enunciation.

A recent Globe story about the company's arrival on Newbury Street noted: "Outside Hotel Chocolat, a bicycle with a British flag beckons consumers inside where employees serve up samples of milk and dark chocolate on silver platters. Hotel Chocolat selected Newbury Street to launch its first US store and showcase the merchant's vast assortment of rich sweets with a 'British sense of humor,' according to Nicki Doggart, Hotel Chocolat's US chief executive. These include chocolates shaped like antique buttons, vintage chocolate bars made from a single estate cocoa harvest, and chocolate pasta." (Globe Staff)