iParty reports Halloween sales results
iParty Corp., the Dedham-based operator of about 50 party goods stores, said that total company sales were $18.4 million for October, up 5.4 percent from the same month in 2008.
According to iParty, Halloween is its single most important selling season. "The increase in total company sales for the calendar and fiscal months of October 2009 included the impact of four temporary Halloween stores opened in mid-September 2009, compared to two such stores opened in mid-September 2008," the company said in a press release.
At stores open at least a year, a measure that many Wall Street analysts examine closely, October sales increased 0.1 percent from October 2008, iParty said.
Company chairman and chief executive Sal Perisano said in a statement: "While our company is by no means recession proof, we view our steady performance in the critical month of October as more evidence that our customers regard us as their go-to destination for parties, milestones, and seasonal events as we continue to offer inexpensive ways to celebrate occasions and have fun. Going forward, we plan to open additional temporary Halloween stores in 2010, building on the core strength of our base of existing stores and capitalizing on our experiences this year."
The photo that appears with this post was taken from iParty's website. It shows a woman modeling a Halloween costume for an adult. (Globe Staff)