JetBlue joins Boston College, discounts tickets today

By Jenn Abelson, Globe Staff

JetBlue Airways Corp. has signed on as the official airline of Boston College Athletics, and is offering a 10 percent discount to celebrate the new partnership on all flights to or from Boston for travel today through Dec. 16. Financial terms of the deal were not disclosed.

JetBlue's sponsorship of the BC Eagles allows the airline to place signs in athletic facilities such as Alumni Stadium, home of Boston College football, and Conte Forum, home of Boston College basketball and hockey. JetBlue will also feature various on-court and on-ice promotions, online marketing on bceagles.com, email promotions, and print advertisements, according to Fenway Sports Group, the sports marketing agency for Boston College.

“We are excited to harness Boston’s passion for its sports teams to increase awareness of our award-winning service,” Lisa Borromeo, JetBlue's manager of national sponsorships, said in a statement.

To receive the 10 percent discount, consumers must book travel today at www.jetblue.com/bc by entering promo code EAGLES09 during checkout. Blackout dates and other restrictions apply. As part of the agreement, JetBlue will partner with the Boston College Alumni Association and offer special rates for BC Reunion Weekend 2010.

“We’re thrilled to welcome JetBlue, the most creative and exciting brand in the airline industry, to the Boston College family as the official airline of Boston College Athletics,” Gene DeFilippo, director of athletics at BC, said in a statement.

The partnership with Boston College comes nearly a year after JetBlue teamed up with the Boston Red Sox.

JetBlue has significantly increased service for Boston area, having recently announced plans to boost daily departures by 30 percent by
summer 2010.