Sullivan Tire sponsors Adopt a Pet spot on NECN

Globe Staff

Sullivan Tire & Auto Service, a chain that likes to feature blimps, dogs and, lately, Sox star Dustin Pedroia in its advertising, said it is sponsoring an "Adopt a Pet Segment" that will air weekly on New England Cable News.

"The segment features orphaned pets available for adoption on 'Good Morning Live' each Friday at 7:40 a.m.," said the Norwell-based chain with 50 retail locations and a company mascot who is a Saint Bernard dog named Ustinov.

"We are a company full of animal lovers, which is probably evident by our company 'spokesdog,'" Sullivan Tire vice president Paul Sullivan said in a statement. "Humane societies and adoption centers like the MSPCA are really feeling the effects of the economy in terms of more animals being surrendered. We hope we can do some small part to help."