Eastern will be official bank of Sox baseball on NESN
Eastern Bank and New England Sports Network jointly announced that Eastern Bank will become the "official bank of Boston Red Sox baseball on NESN" in 2010.
The agreement includes full bank advertising exclusivity in the Boston and Providence media markets during all of NESN's spring training and regular season game coverage, the Boston-based bank and NESN said.
"The deal, which marks Eastern Bank’s largest and most aggressive advertising campaign to date, includes commercial spots in NESN’s Red Sox pre-game and game coverage and a presenting sponsorship of NESN.com’s Leading Off, an exclusive game-day update and preview that includes up-to-the minute news and notes from the ballpark, starting lineups, and commentary from many of NESN’s experts," a press release from NESN and the bank said. "Eastern Bank’s sponsorship with NESN will also include an in-branch and online consumer promotion to be announced in the spring."
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