Hasbro and Sesame Workshop in global alliance
Hasbro, Inc. and Sesame Workshop, the nonprofit educational organization behind Sesame Street, today announced a 10-year global strategic alliance that will give Hasbro the rights to manufacture and market a wide-range of toys and co-branded games based on the characters of Sesame Street. The range of products will feature characters including Elmo, Big Bird, Abby Cadabby and Cookie Monster.
"We are very pleased to form a global strategic alliance with Sesame Workshop," said Brian Goldner, Hasbro's President and CEO. "Sesame Workshop has an amazing portfolio of characters that children have enjoyed in a variety of forms for decades, and Sesame Street is a brand that parents trust."
Hasbro is based in Pawtucket, R.I.