New Balance will clear Charles River pathways
December 22, 2009 10:35 AM
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New Balance has announced a sponsorship agreement with the Massachusetts Department of Conservation and Recreation (DCR) that will ensure area runners, joggers and walkers have clear running paths along the Charles River during the 2009-2010 winter season.
The partnership is designed to allow those seeking to get into shape, train for the Boston Marathon, or take a leisurely winter stroll, the option of doing so outside.
Under the agreement, New Balance, which is based in Boston, has pledged to provide funding to support snow removal efforts along the 17-plus mile Charles River path spanning from the Museum of Science area in Cambridge to the Galen Street Bridge in Watertown.
The snow removal will be performed by DCR within 24 hours of the completion of a storm. Because the route runs in close proximity to the river bank, there is limited salting and sanding that can be performed, so the DCR and New Balance urge runners to continue to use caution.
New Balance will host consumer events along the path during the winter where the company will showcase new products, provide giveaways, and interact with area athletes.
The New Balance sponsored clearing will begin with the next snowstorm this winter.
(Globe staff)
The partnership is designed to allow those seeking to get into shape, train for the Boston Marathon, or take a leisurely winter stroll, the option of doing so outside.
Under the agreement, New Balance, which is based in Boston, has pledged to provide funding to support snow removal efforts along the 17-plus mile Charles River path spanning from the Museum of Science area in Cambridge to the Galen Street Bridge in Watertown.
The snow removal will be performed by DCR within 24 hours of the completion of a storm. Because the route runs in close proximity to the river bank, there is limited salting and sanding that can be performed, so the DCR and New Balance urge runners to continue to use caution.
New Balance will host consumer events along the path during the winter where the company will showcase new products, provide giveaways, and interact with area athletes.
The New Balance sponsored clearing will begin with the next snowstorm this winter.
(Globe staff)
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