E-book reader market projected to jump
The market for e-book readers such as Amazon's Kindle is projected to rise from $1.3 billion in revenue in 2010 to $2.5 billion by 2013, according to a new report from the Yankee Group, a Boston-based market research firm focused on global connectivity.
In the firm's report, titled "US E-Book Reader Forecast: Kindling a Fire," analyst Dmitriy Molchanov suggested that the market will expand as price points for the devices come down.
At the Barnes & Noble's website, the company's Nook reader had a retail price of $259. The image that appears with this post was taken from that website.
In a press release, Yankee Group's Molchanov said in a statement: "Unlike the iPod, which hooked serious music buyers in addition to a raft of casual listeners, e-book reader adoption will be limited to heavy readers only - at least until prices come down. But we see the average price of e-book readers declining by roughly 15 percent per year for the next five years, resulting in 55 percent increase in adoption rate year over year."