'Tweet me' is the new 'I love you'
It may not be as romantic as some of the passionate outbursts of Keats and Shelley, but "tweet me" and "text me" are now officially part of the exuberant lexicon of love.
So decrees the New England Confectionery Co., or NECCO. The company, now based in Revere, is known for such candy items as Sweethearts, heart-shaped candies that celebrate the sentiments of Valentine's Day year-round with a message printed on each candy.
When it comes to the concise billet-doux, NECCO might be a pioneer of sorts, penning short love notes long before Twitter romeos dashed off mini-missives about their undying devotion to their girlfriends.
Always eager to be au courant, NECCO continually updates the sentiments that appear on its heart-shaped candies. This year, the company held an online contest that asked consumers "exactly what expressions of love they wanted to see printed on the colorful candy hearts. The new consumer-generated sayings for 2010 reflect the technology-driven ways people show their love, with 'Tweet Me' and 'Text Me' at the top of the list."
The press release added, "For the first time in the candy's 145-year history, Sweethearts will feature new fruity flavors and bright colors, printed with modern sayings chosen by America."
The image that appears with this post was included with NECCO's press release.
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