Reebok and Gaiam will launch fitness DVDs

Globe Staff

Reebok International Ltd., the Canton-based athletic footwear and apparel brand, said it has signed a multi-year licensing agreement with Gaiam Inc. to launch a line of Reebok DVDs, fitness accessories, and workout kits.

Gaiam is a lifestyle media company.

Among the first fruits of the agreement between Reebok and Gaiam are DVDs titled Cardio Tone and Boot Camp, which are set for release in March, Reebok said in a press release.

The fitness content of the DVDs was developed by Reebok and Reebok Global instructors Sara Haley and Tanja Djevelic, said Reebok, which is a subsidiary of the Adidas Group.

The photo that appears with this post was taken from Gaiam's website.