Foster Grant brings back Raquel Welch

FGX International, an eyewear designer and marketer based in Smithfield, Rhode Island, announced today that it is launching television commercials for its Foster Grant brand, once again including Hollywood icon Raquel Welch.

Welch was one of Foster Grant’s spokespeople in the 1960s, appearing in several print ads for Foster Grant sunglasses, and also in commercials for Foster Grant sunglasses and reading glasses in 2009. The commercials feature the well-known “Who’s that behind those Foster Grants?” tagline, which was named by Advertising Age as one of the Top 100 Advertising Campaigns of all time.

FGX International is a marketer of non-prescription reading glasses and sunglasses with a portfolio of eyewear brands including Foster Grant, Magnivision, Angel, Gargoyles, Anarchy, Corinne McCormack, SolarShield and PolarEyes.