Survey: Video gamers use deodorants, date regularly
It's time to moth-ball the stereotype that portrays video-game buffs as a bunch of overweight get-a-lifers who don't bathe much because they rarely leave home.
So concludes the "Gamer Lifestyle Study" from Giant Realm Inc., a New York firm that specializes in helping advertisers reach men between the ages of 18 and 34. Giant Realm is a wholly owned subsidiary of Burst Media of Burlington.
To learn about the habits of gamers, Giant Realm said it surveyed more than 2,700 young men.
According to the survey, gamers are more likely than non-gamers to use personal care products such as body washes and deodorants, and gamers are more likely to hit the gym than young men who remain largely immune to the appeal of the gaming console.
As for the social scene, gamers are enthusiastic participants. Indeed, the survey suggests that gamers enjoy having an active dance card as much as they do zapping a virtual bad guy in a shoot-em-up.
According to the survey, a third of gamers said they had gone out on a date in the past week compared with only a quarter of non-gamers, the survey claims. (Would a young man ever fib to a pollster on a subject so sensitive?)
"Gamers are the leaders and innovators of today," Giant Realm president James Green said in a statement: “They are social, they are more active online than any other segment of society and they are more likely to influence their peers than the other way around. All of which is great news for advertisers and publishers – and Giant Realm specifically aggregates these guys because of their amazing ability to promote products that they love.”