Hood Simply Smart serves up Evert tennis contest

Globe Staff

HP Hood, the Lynnfield-based dairy company, is unveiling its Simply Smart VIP Tennis Weekend Contest as part of its ongoing marketing campaign to support its Simply Smart milk brand.

"Fans can enter online now for the chance to win a trip for two to the Chris Evert Pro-Celebrity Tennis Classic in Boca Raton, Fla., Nov. 5-7," Hood said in a press release. "The winner will receive an all-inclusive vacation package at the Boca Raton Resort & Club. The package includes the opportunity to play a few sets of tennis in a one-on-one setting with 18-time Grand Slam winner Chris Evert and VIP tickets to the Pro-Celebrity Tennis Classic."

The contest runs through Sept. 30. The grand prize winner will be randomly selected in a drawing set for Oct. 5, HP Hood said.

Evert is a brand ambassador for HP Hood, which uses Evert to "provide women with healthy lifestyle tips and best practices for achieving balance in their busy lives."

According to the company, a technique called ultra-filtration removes some of the water that makes lowfat milk look and taste watery. Hood has branded its ultra-filtrated milk as Simply Smart and claims that Simply Smart is a lowfat milk that doesn't sacrifice taste.