Bruins have more dating advice for their fans
Here's one of the latest efforts by the Boston Bruins to activate the faithful.
As puck buffs know, the B's are on the brink of eliminating the Philadelphia Flyers in a second-round series of the Stanley Cup playoffs.
This ad is from Mullen, the Boston agency that has created a marketing campaign for the team with the theme of "Bruins Hockey Rules."
An early ad in the campaign showed a Bruins fan committing the most grievous of hockey mortal sins - squiring about a sightly Habs fan. "Never date within the division" was the message of that ad, which referenced the Montreal Canadiens - a.k.a. the Habs - a Bruins divisional rival.