Bruins have more dating advice for their fans
May 7, 2010 07:45 AM
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Here's one of the latest efforts by the Boston Bruins to activate the faithful.
As puck buffs know, the B's are on the brink of eliminating the Philadelphia Flyers in a second-round series of the Stanley Cup playoffs.
This ad is from Mullen, the Boston agency that has created a marketing campaign for the team with the theme of "Bruins Hockey Rules."
An early ad in the campaign showed a Bruins fan committing the most grievous of hockey mortal sins - squiring about a sightly Habs fan. "Never date within the division" was the message of that ad, which referenced the Montreal Canadiens - a.k.a. the Habs - a Bruins divisional rival.
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