Biggest Loser taps Cybex for exercise gear

By Johnny Diaz, Globe Staff

Cybex International, the Medway-based fitness equipment manufacturer, said it has signed a multi-year agreement to be the fitness equipment partner for NBC's "The Biggest Loser" weight-loss reality show.

Through the partnership, Cybex's strength and cardio equipment, which includes treadmills and bicycle machines, will be prominently featured in the show's 10th season, set to begin airing in September.

"'The Biggest Loser' gives us an opportunity to have their contestants use our equipment for the first time,'' said Larry Gulko, chief marketing officer for Cybex.

Viewers "are going to want the equipment they see on TV," he said. "A variety of people are going to take note, and they are going to see that this is a key step in creating another great fitness story."

The show will also feature Cybex's new Arc Trainer, a cross-training cardio machine that requires the user to trainsin an arc motion. The machine will replace the show's elliptical equipment.

Cybex will also provide equipment for The Biggest Loser Resorts, which allow everyday people the opportunity to train and lose weight the same way that contestants do on the TV show.

"The Biggest Loser" and its spin-off, "Losing it with Jillian,'' are produced by Reveille, a Los Angeles-based studio and production company.

"We wanted the best equipment possible to help our contestants maximize their workouts," Reveille managing director Mark Koops said in the release.

"The Biggest Loser" was NBC's highest rated show both nationally and in the Boston market this past season.

The photo with this post was provided by Cybex.