Conference celebrates Boston's brands
About 500 Massachusetts marketing, media, and business professionals attended the third annual Branded in Boston conference today at the Westin Boston Waterfront hotel.
The day-long conference featured guest speakers such as Boston mayor Thomas M. Menino and Andrew Graff, the chairman of The Ad Club of Boston.
During the conference, Graff presented a new study on the marketing and communications sector in the Bay State that estimates that the sector contributes $38.7 billion to the state's economy and generates 143,000 jobs.
The event had 19 sponsors including The Boston Globe, which presented The Idea Award to three businesses: Staples, Converted Organics, and Neighbor Brigade. The award recognized people and their companies who have developed "new revolutionary ideas that will forever impact and shape the world we live in."
Representatives from various media, advertising and local companies such as WBUR 90.9 FM, Liberty Mutual, and Hill Holliday, were in attendance.