Dunkin’ Coolatta toasts Wally the Green Monster
In the ultimate slush-drink tribute, Dunkin' Donuts said it is adding a Wally the Green Monster Coolatta to its summer beverage line-up.
As local baseball fans, Wally is the mascot of the Boston Red Sox.
According to the Canton-based coffee-and-baked-goods chain, Wally's Coolatta is "an icy blend of blue raspberry and Tropicana orange flavors, and is the newest addition to Dunkin’ Donuts’ popular line of Coolatta frozen slush drinks. The Wally the Green Monster Coolatta is available throughout the summer at participating Dunkin’ Donuts restaurants in New England. "
Marketing plans for the new coolatta include a “Wally Family Fun Day at Fenway” today where youth groups will enjoy a day of food, fun. and reading at Fenway Park, Dunkin' said.
"Wally, along with Red Sox wife Kelli Pedroia, will read a selection of children’s books to event participants in the park’s State Street Pavilion," Dunkin's said in a press release. "During this event, Dunkin’ Donuts will also make a $5,000 donation to ReadBoston, a program devoted to promoting children’s literacy in Boston."
The video that tops this post is part of Dunkin's marketing push for its new Wally drink.