Casual Male readies superstore concept
Casual Male Retail Group Inc., the Canton-based haberdasher that specializes in outfitting out-sized men, is unveiling plans to open Destination XL, a new men's superstore concept "catering to the bigger and taller man."
The company, which refers to itself as CMRG, currently operates 454 retail and outlet stores under the Casual Male XL nameplate and 19 stores under the Rochester Clothing brand name.
In a press release, the company said that its new Destination XL, or DXL, format will be an "all-inclusive concept that will offer a wide range of clothing, shoes, and products under one roof from CMRG's four existing apparel businesses. The comprehensive selection of products is intended to appeal to the various lifestyles and socioeconomic groups across the big and tall market."
Plans call for the initial DXL stores to launch in Chicago, Houston, Memphis, and Las Vegas markets this summer, the company said; the stores are expected to have an average footprint of about 12,000 square feet of space.
The photo with this post was taken from DXL's website.