Scvngr rolls out retail rewards program
Scvngr, a Boston start-up that has developed a software platform that allows customers to create scavenger hunt-like games that are optimized for smartphones, is rolling out a new program for retailers.
Customers such as the New England Patriots (and the Boston Globe) have turned to Scvngr to devise a customized scavenger games, or challenges, in which players use their GPS-enabled smartphones to get and solve location-based clues. For instance, the premise of the Patriots scavenger hunt is that a Super Bowl ring belonging to star player Vince Wilfork has gone missing. Participants in the "Help Vince" game can play Patriots challenges at hundreds of spots across New England as they solve clues in hopes of finding the missing ring. Solve a clue, and a player earns points. Amass enough points, and a player can win prizes. One contest prize: Lunch with a Patriot. The Patriots are incorporating "Help Vince" into their latest marketing campaign on the belief that mobile gaming is a good way to engage fans and drum up interest in the upcoming football season.
If the Patriots have fans hunting all over New England for "Help Vince" clues, the new Scvngr rewards program can focus the game on a retailer's premises.
Journeys, a shoe store chain, is the first national retailer to deploy the Scvngr rewards program. Signs at the entrance of the store alert shoppers that if they have a smartphone, they can win rewards. Activate the game on their smartphones, and customers are asked to snap a smartphone photo of a pair of shoes in the stores that might be suitable for skate-boarding. A customer who plays along is awarded three points. Describe Journeys attitude in five words or fewer, and get another three points. Run up the score to 20 points by doing similar things and earn a $10 discount. Customer redeem the discount by showing the reward in the SCVNGR app of their smartphone to a store staffer at the cash register.
Scvngr plans to aggressively target businesses, particularly small businesses, in Boston and Philadelphia, starting in mid August.
To read a recent Globe story about Scvngr, please click here. The image with this post was provided by Scvngr.