A new sign goes up in Saugus
Samuel Adams beer has made Jim Koch of the Boston Beer Co. a rich man, but Koch hasn't forgotten how hard it was to get a loan when he was just starting up the company.
So Koch has established a program that offers micro-loans to small businesses, a Koch press release noted. The program is called "Brewing the American Dream." Working with partner ACCION USA, a small business loan specialist, the program granted a $17,000 loan to Karl's Sausage Kitchen & European Market, a family run business on Route 1 in Saugus, the release said.
On Route 1, as many locals know, signage has evolved into an art form, and not to have a sign that grabs the attention of passing motorists can seriously hurt the bottom line of the Route 1 retailer. Karl's was badly in need of a new sign, but the Saugus sausage-meister could not qualify for a traditional loan because of the current credit crisis, Koch's press release said.
And so a Boston Beer micro-loan came to the rescue, and a new sign went up on Route 1 yesterday, the release said.
The photo that appears with this post was provided by Boston Beer.