Boston ranks 13th in business Twitter use
Erudition is no crime in the Hub of the Universe, where everything from the novel to long-form poetry has long been celebrated, but apparently the local Twitterati have been falling down on the job because when it comes to business tweets, Boston ranks 13th on a list of top business tweeting US cities.
Just to be clear: What the survey focused on was the "most active business people" on Twitter. In another words, nonbusiness tweets were not on the radar screen of this particular report, a NetProspex spokesman said.
As outlined by the Huffington Post story, the top business tweeting cities were New York, San Francisco, and Washington, D.C. According to the survey, business people in such cities as Sacramento (4), Las Vegas (7), and Orlando (11) were more active on Twitter than business people in Boston.
Taking a broader overview, NetProspex ranked cities by how active their business people were with other forms of social media, including networking website LinkedIn and the social networking service Facebook.
By that measure, Boston ranked fifth behind San Francisco (1); San Jose (2); New York (3); and Austin, Texas (4), NetProspex said.
This is the second quarterly report from NetProspex, said Michael Bird, the firm's chief revenue officer, and the plan is to keep doing reports on a quarterly basis.
"Over time, we expect patterns to emerge" that will yield insights on how companies and executives are using social media as "business tools," Bird said.