Timberland gears up Nature Needs Heroes campaign
A new marketing campaign from Timberland Co. notes that one and a half plastic bottles are used in the making of each pair of the company's Earthkeepers boots.
Headquartered in Stratham, N.H., Timberland has long incorporated environmental messages into marketing efforts designed to highlight its outdoor footwear and apparel.
The new Timberland campaign is titled "Nature Needs Heroes," and it is scheduled to launch over the next several weeks, Timberland said in a press release. A leitmotif of the campaign seeks to "inspire consumers to consider what actions they might take to be 'heroes' for the outdoors themselves," the release added. To that end, the campaign notes that even small acts of environmental action can make a difference.
“This campaign marks the culmination of our work to connect consumers to what we’re doing as a company to have a positive environmental impact,” Jim Davey, Timberland's vice president of global marketing, said in a statement. “It’s our biggest and best effort to date to not just share our own stories and initiatives, but to also engage consumers in a broader effort to care for the environment.”
The photo with this post was taken from a Timberland website.
