AMSC amps up branding for superconductor wire
American Superconductor Corp., a Devens power technologies company that's also known as AMSC, said it is rebranding its superconductor wire; previously called “344 superconductors,” the new brand name for the company's second generation superconductor wire is Amperium.
According to a company press release, the new name "reflects the product’s ability to conduct more than 100 times the electrical current ('amperage') of copper wire of the same dimensions.
One of these ultra-thin wires would be able to carry enough power to serve the needs of approximately 10,000 US homes, AMSC claims, and the high power density of Amperium wire "dramatically reduces the footprint and cost of large-scale electrical equipment, such as power cables and wind generators."
In a statement, AMSC founder and chief executive Greg Yurek said, "We expect this product to revolutionize the electric power industry just as ultra-high-capacity optical fibers revolutionized the telecommunications industry.”
Demand for superconductor wire has been small, a 2009 Boston Capital column noted. But superconducting wire has the potential to be used to create a nationwide transmission system to distribute wind power from the Midwest and other remote sources of alternative energy across the country, Yurek said then.