Circulation declines slow at the Globe, other newspapers

By Johnny Diaz, Globe Staff

Circulation declines at The Boston Globe, The Boston Herald, and many other newspapers around the country slowed in the six month period that ended in September.

The Globe's daily circulation dropped 15.6 percent to 222,683 while the Herald's fell 9.8 percent to 124,691 compared to the same period a year ago, according to the Audit Bureau of Circulations, which measures industry results.

The Boston Sunday Globe's circulation dropped 12 percent in the period to 368,303, while the Herald's Sunday circulation fell 5.6 percent to 90,222.

The Globe's publisher, Christopher M. Mayer, said in a memo to the paper's staff today that the lower circulation figures were expected after the newspaper raised prices last summer in most areas by 30 percent to 50 percent to increase revenue.

He noted that the rate of daily and Sunday circulation declines between the new reporting period and the previous six-month reporting period last March are smaller.

"The good news is the rate of circulation decline has slowed as we cycle through the impact of the price increases,'' Mayer said.

He also noted that local traffic to the Globe's website, Boston.com, grew by 2.9 percent.

"Print and online media work in concert with one another to build audience," he said.

Elsewhere in Massachusetts, daily circulation at the Worcester Telegram & Gazette fell 9.3 percent from 73,207 last year to 66,397 this year. (The New York Times Co. owns T&G, The Globe, and the namesake flagship paper, The New York Times.) The Patriot Ledger in Quincy dropped 10.2 percent, from 44,729 last year to 40,154.

In Rhode Island, The Providence Journal's daily circulation declined 9.6 percent, from 106,861 to 96,595.

Nationally, average daily newspaper circulation fell five percent in the six month period compared with a year ago for 635 newspapers. The decline was not as precipitous as the 8.7 drop in the previous reporting period earlier this year.

The Wall Street Journal, owned by News Corp., saw daily circulation grow by 1.8 percent; The New York Times declined by 5.5 percent and USA Today lost 3.6 percent of its daily circulation.