New England Coffee will soon perk up Colorado
New England Coffee Co., a Malden company whose coffee can be found in many local supermarkets up and down the East Coast, said it has entered a partnership that will get its brand into Colorado.
The partnership is with Deep Rock Water Co. of Denver, and the plan is to have Deep Rock offer New England Coffee products to Deep Rock's home and office water delivery customers.
“It’s really our first foray into the West," James M. Kaloyanides, president and chief operating officer of New England Coffee, said in a statement . "We are trying to make our brand a national brand, and this is really the beginning."
The brand is currently available in many Targets and Walmarts east of the Mississippi, he said, and it can be found in the Midwest as well as in such states as Florida and Texas.
The photo that appears with this post was taken from New England Coffee's website.