Tom Brady signs deal with Under Armour
In the annals of jock couture, this could be big: Tom Brady has a new haberdasher.
Under Armour, the Baltimore company focused on sports performance apparel, footwear, and accessories, announced a multi-year partnership with Brady, quarterback of the New England Patriots.
An Under Armour spokeswoman confirmed reports that Brady will be given a stake in the company; the size of the stake is not being disclosed.
"As the newest member of the Under Armour team, Brady will appear in various in-store and advertising promotional campaigns," the company said in a press release. "Brady bolsters a formidable offensive line-up for Under Armour, who also reached agreements earlier this season with Pro-Bowl wide receivers Miles Austin and Anquan Boldin. Brady will be wearing Under Armour apparel and footwear for training and will also be debuting a new customized Under Armour Fierce cleat in games in the near future."
Brady's previous endorsement deal with Nike had expired last summer, Peter King of Sports Illustrated reported.
"I am very excited to team up with Kevin Plank and the Under Armour family," Brady said in a press release by Under Armour. "It was important for me to align with a brand that shares my values and helps me perform at my best. Under Armour makes cutting-edge products for the next generation and for athletes who compete at the highest level."
Plank is the founder and chief executive of Under Armour.
The photo of Brady that appears with this post was provided by Under Armour.