A.T. Cross taps Arnold Worldwide
Boston ad agency Arnold Worldwide has a challenging assignment: It has been hired by A.T. Cross Co. to re-establish the A.T. Cross pen brand for the digital age.
"The assignment is the first in a long-term relationship that will ultimately lead to other work, including a full-scale marketing campaign," Arnold said in a press release.
Rhode Island-based A.T. Cross has been manufacturing fine writing instruments, timepieces, and personal accessories for the consumer and business gift markets for more than 160 years
“Cross is an iconic brand with a rich heritage, and we look forward to working with them to chart the next chapter of their success," said Neela Pal, Arnold managing partner and director of business and brand strategy, in a statement.
