Jensen will join Hill Holliday
Lance Jensen, who was part of the Arnold team that developed the award-winning "Drivers Wanted" ad campaign for Volkswagen of America during the mid to late 1990s, will join rival ad agency Hill Holliday as chief creative officer, Boston-based Hill Holliday said.
Jensen left Arnold and in 2000, he helped found Modernista, a Boston ad agency that did work for such brands as Cadillac, Hummer, and the Gap. Now Jensen will be working for Hill Holliday chief executive Mike Sheehan. (Jensen is shown at right in a photo provided by Hill Holliday.)
“Over the course of his career, Lance has demonstrated the rare ability to not only create and execute truly resonant work in his own right, but to lead others in the same endeavor,” Sheehan said in a statement. “His vision for great work spans every conceivable media and technology, which will invariably help Hill Holliday and our clients continue to grow in the coming years. His body of work is enviable, his talent and taste levels are impeccable, and he’s a genuine and empathetic leader.”
Meanwhile, Modernista recently won some new business from Sears, the big retailer, and is moving forward under cofounder Gary Koepke and a new management team, Modernista managing director Alex Hesz said.
Hill Holliday’s client list includes Dunkin’ Donuts, Liberty Mutual, John Hancock, and Bank of America.