Liberty Mutual website airs Freedom Riders films
Liberty Mutual Group, the global insurance company headquartered in Boston, said that four short films about the 1961 civil rights Freedom Riders will be available at the company's ResponsibilityProject.com website.
The Responsibility Project is an "organic evolution of the company's advertising campaign that has showcased personal acts of responsibility and daily examples of ordinary people making the decision to do considerate things for strangers," Liberty Mutual said in a press release.
Liberty Mutual has partnered with PBS to bring the "Freedom Riders" experience to its website. PBS plans to air an American Experience documentary on the Freedom Riders in May. Liberty Mutual has sponsored PBS' American Experience series for more than a decade. The launch of the short films celebrate the 50th anniversary of the Freedom Rides as well as mark February as Black History month, Liberty Mutual said.
In a statement, Paul Alexander, Liberty Mutual's senior vice president of communications, commented on the "Freedom Rider" films that are airing on ResponsibilityProject.com.
"We hope that by experiencing the film series through our Responsibility Project website, individuals will be inspired to discuss responsibility as it relates to history and the 1961 Freedom Rides," Alexander said.