Sam Adams: Have a ‘hoppy’ Valentine’s Day
Many women love to get flowers and chocolate on Valentine's Day, but to make sure that women also have options to show affection to the ones they love, the maker of Samuel Adams has come up with a "beer-themed" gift virtually guaranteed to buck up a lager-loving Romeo.
Or as a helpful press release from Sam Adams puts its: "Guys across the country are sure to crave the new Samuel Adams Hoppy Valentine's Day gift basket."
Alas, the basket doesn't seem to feature a Valentine ale, but there are many other goodies, including "artisanal salami." (The basket is shown here in a photo provided by Samuel Adams.)
In teaming up with FromYouFlowers.com, Samuel Adams has devised a gift basket that includes two Samuel Adams Boston Lager Pint Glasses with hops, a Samuel Adams keychain, organic dark chocolate with orange and a hint of spice, artisanal salami, gourmet smoked gouda cheese, and an assortment of mixed nuts, according to the press release from Boston Beer Co., the creator of the Samuel Adams brand.
"Men are typically overlooked on Valentine's Day, so we wanted to come up with a way for them to receive something they actually want and will enjoy," Samuel Adams founder and brewer Jim Koch said in a statement. "Since hops, which are an ingredient in beer, are actually flowers, we thought a beer-themed basket would be a refreshing addition to a holiday dominated by gifts for women. Couple the basket with a six-pack of Samuel Adams Boston Lager, and you have the perfect gift."