Staples Super Bowl ad to focus on tech products
Staples Inc., the office-supply giant headquartered in Framingham, said it will highlight new technologies and services available in its retail stores in a new ad that will be aired in regional markets during the Super Bowl.
The TV ad, which features flying laptops, is part of an integrated marketing campaign will launch Super Bowl Sunday. Plans call for the ad to be aired on network and cable shows such as Castle, Private Practice, 30 Rock, and NCIS as well as the Super Bowl. The campaign will include radio spots and digital ads, and the ad agency that worked with Staples in developing the campaign is McCann Erickson, New York.
One message of the campaign: Staples has just about every technology product a small business needs, and its "EasyTech associates" have the training to help customers make good purchase decisions about those products. Staples, the ad says, "the one place that makes technology easy."
Jevin Eagle, executive vice president, merchandising, and marketing at Staples, explained some of the thinking behind the campaign in a statement included in a Staples press release.
"We're already a force in technology and now we're taking our game to the next level with EasyTech associates and store redesigns that provide even more space for technology and services," Eagle said. "Staples is staying at the forefront of technology, building off the phenomenal success with the Amazon Kindle during the holiday season, and gearing up to be a major destination for tablets this spring."
To see the Staples TV commercial, please click here.