Sun Life inks golfing pitchman
Sun Life Financial
Sun Life Financial said it has signed up golfer Hunter Mahan to promote its products in deal that the company said is its first sponsorship in the world of professional golf.
Sun Life, a Canadian company, has its US headquarters in Wellesley. The partnership was arranged between Sun Life and Wasserman Media Group, which represents Mahan (shown above).
The deal calls for the Sun Life logo to be "prominently displayed on the side of Mahan's headwear during all competitive events," Sun Life said in a press release.
Priscilla Brown, senior vice president and head of US marketing for Sun Life, said in a statement, "The sponsorship provides Sun Life with significant broadcast exposure that reaches a key demographic and an opportunity to connect with golf fans everywhere."
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