Absolut Vodka re-ups with Sox and Fenway
The 2011 baseball season will will mark the fifth year that the Absolut Clubhouse at 72 Brookline Ave. plays host to a series of events and game day experiences while serving as a private venue before, during, and after the Red Sox home games, Absolut and the Red Sox said in a joint press release.
Absolut added that it will also serve as “The Official Vodka of Fenway Park” in 2012 when the Red Sox plan to celebrate the 100th anniversary of Fenway Park.
The contract runs through the end of the 2014 regular season, Absolut said, and its financial details are not being disclosed.
Absolut Vodka is part of the brand portfolio of Pernod Ricard USA, a spirits and wine company and a subsidiary of Paris-based Pernod Ricard SA..