Arbella Insurance will sponsor Celtics playoff run
This photo was taken from the Celtics website.
The Boston Celtics and Arbella Insurance of Quincy said that Arbella will be the presenting sponsor of the team’s 2011 playoff run for the second consecutive season.
"The presenting sponsorship will fully integrate Arbella Insurance into all facets of the Boston Celtics playoff experience and will begin with 'It’s All About 18, presented by Arbella Insurance' as the team prepares for the playoffs," the Celtics and Arbella said in a press release. "At the start of Round One, the message will then turn into 'The 2011 Playoffs, presented by Arbella Insurance' as the team begins its run for an 18th Championship banner."
As part of the agreement, Arbella will receive scoreboard and LED signage within the TD Garden, and it will also receive "promotional exposure" during Celtics playoffs games on team broadcast partners Comcast SportsNet New England and Sports Radio 850 WEEI-AM.
- By Email Business Updates newsletter
