Red Sox official: Team must 'keep tickets affordable'
Red Sox executives today said baseball tickets must be kept affordable, especially with the sharp increase in sales by secondary market sellers like StubHub.
"Keeping tickets accessible for families has to be your goal," Sox chief operating officer Sam Kennedy said during a panel discussion on the business of baseball. "For us, we focus on the primary market. What we're concerned about is selling out 81 baseball games in the year ... We have to keep our tickets affordable."
But Kennedy did not mention the fact that the Red Sox have an official partnership with local ticket reseller Ace Tickets -- or that StubHub has a relationship with Major League Baseball to handle all of the league's online ticket resales. The crowd of business leaders assembled in the grand State Room overlooking Boston Harbor paused. Something about this response didn't seem to wash.
(At left, watch a short, 20-second video taken at the event from when the window washers descended.)
"There has to be an analogy here," said one Boston executive.