Arnold expands into Australia
Boston ad agency Arnold Worldwide said that it is expanding its "global micronetwork" into Australia through the creation of Arnold Furnace.
Arnold Furnace is the result of Arnold merging with an Australian ad agency called The Furnace. Both Arnold and the Furnace share a corporate parent in Havas, a French based company focused on providing advertising and communications services worldwide.
Arnold said the expansion is partly in response to increasing international assignments from Arnold clients, such as Carnival Cruise Lines, Ocean Spray, and Progressive Insurance.
In a press release, Arnold added: "Existing Furnace managing director Tony Singleton will lead Arnold Furnace. Singleton will report to Andrew Benett, global CEO of Arnold Worldwide and global chief strategy officer of Havas Worldwide."