Kamik taps Allen & Gerritsen as ad agency of record

By Chris Reidy, Globe Staff

Allen & Gerritsen said it has been selected the advertising and public relations agency of record for Kamik, a Canadian footwear and clothing brand.

Billings are not being disclosed, Watertown-based Allen & Gerritsen said.

Marketing efforts will emphasize Kamik’s history. For more than 100 years, Kamik has created shoes and boots that are weather-resistant as well as stylish, Allen & Gerritsen said.

Kamik is a division of Genfoot Inc., a privately held company headquartered in Montreal.

Other Allen & Gerritsen clients include the Boston Celtics, City Year, D’Angelo Grilled Sandwiches, Hannaford Supermarkets, MFS Investment Management, and Museum of Science, Boston.