Billboard campaign from Arnold Worldwide promotes Carnival Cruises in NYC
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06/11/2012 1:23 PM
Photo courtesy of Arnold Worldwide.
Boston ad agency Arnold Worldwide said it is cranking up some billboard style advertising for client Carnival Cruise Lines.
The “out-of-home” creative focuses on the New York market and the Carnival marketing theme of “Cruising Year-Round from NYC.”
Outdoor media makes sense for Carnival, which wants to get across the message that its cruise ships sail from many ports that are within driving distance to key markets in the country, Arnold Worldwide said.
The theme of Carnival ads: On one of its cruises, a consumer can get a great vacation for the price of a good vacation.
The ad shown in the photo is located in New York’s Times Square, Arnold said.
Chris Reidy can be reached at reidy@globe.com.
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