MFS Investment Management opens new offices, unveils new brand positioning

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06/18/2012 10:14 AM
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MFS Investment Management, a money management firm with offices in Boston, said Monday it is debuting a new brand positioning --- “Building Better Insights.”

The firm said it had determined that it was time to update its positioning to “better reflect who we are today as an active, global asset manager.” MFS added that it also has a new corporate logo, called the “infinite M.”

MFS also announced Monday that it is opening investment research offices in Hong Kong and São Paulo; in addition, it is establishing its first independent institutional sales office in Australia.

Chris Reidy can be reached at reidy@globe.com.
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